The 4 R’s: A Social Media Approach to the Marketing Funnel

The 4 R’s: A Social Media Approach to the Marketing Funnel

For marketers of all sizes, connecting with customers on social media is a necessity. If you’re not visible to--and communicating with--your customers on social, your competitors will be. But social strategy is not the same as traditional marketing strategy. As American Express explains to small business owners, one of the first things you need to learn is: “socialize, don’t advertise.”

Short Attention Span Marketing in Less Than 3 Seconds

Short Attention Span Marketing in Less Than 3 Seconds

Social Media and Technology are killing our focus. Every iPhone update further erodes our attention spans. We probably won’t even be able to pay attention for an entire 140 characters soon.  With so many brands competing on social media, first you have to get attention, then you’ve got 3 seconds or less to make your case.

7 Reasons Why 5 is a Better Number for a List Post Headline

Experts say that lists are great attention grabbers for blog headlines. But what number is the most effective for attracting attention to your list post? Top 5 Reasons… 7 things you should know… The 10 most effective… Should the number reflect the actual amount of examples you have, or should the list of things be based on a pre-determined number? Some people say 7 is the best, maybe because God used it when creating the world. Other people say 10 is optimum, it’s a nice round number, the first number with 2 digits, and David Letterman has made it an indelible part of our culture.