Hey Good People.
I’m Delicia, Creative Coordinator at The Levity Department. This post will be the first in an ongoing series about my adventures with social media marketing as a young adult.
Before I get into things, I would like to announce that I dyed my hair silver-blonde and I am very excited about this. Selfies will appear on my instagram in the next hour.
Anyway, my responsibilities at Levity include live tweeting TV shows on our @LevityTV account. We watch a lot of TV and want to connect with other people who share our interests. And of course, being more popular on Twitter helps business growth.
Before my first session in March, I was pretty nervous. I’d written cheeky blog posts about my reactions to celebrity news in college, but I wasn’t sure about coming up with material on the spot consistently for an hour or two. But after the second session I was chilling. You can view my best tweets here and here.
I think it’s also important to mention that live tweeting works best when you’re generally interested in the show and want to connect with like-minded people in a larger community. People can sense insincerity.
To give myself the best exposure, I keep these things in mind during live tweeting:
Tone of voice has to be consistent, and should not be negative or overly hyper. That will nuke followers faster than you can say “Twitter fail.”
Jokes and thoughtful comments are the most shareable. People like humor, and people usually appreciate insight and interesting perspectives on things.
Which accounts you tag and which hashtags you use really matter, and it’s important to include them on every tweet. Avoid using more than 2 hashtags and 3 accounts.
Every tweet won’t get huge action because things are happening fast. If one tweet that you worked hard on doesn’t get any action, don’t waste any time feeling bad about it. That takes away from the time you can spend tweeting new things which can get results.
It’s a good idea to retweet and reply to fellow fans and celebrities tweeting about the show. Doing this will reach them and increase your chances of getting retweeted, etc. by their accounts, which gives more visibility for your account.
My live tweeting adventures have included Pretty Little Liars and Total Divas, and I have just started covering Kourtney and Khloe Take The Hamptons.
If you have questions or comments feel free to email me at firstname.lastname@example.org. You can also follow our main account on Twitter at @LevityDept.