Richard is a content strategist and writer whose career roles have included copywriter at Ogilvy and Mather Direct, marketing director for Time International, publisher of Time’s Latin America edition and vice president of marketing at The Wall Street Journal. He’s also a novelist, short story writer, ghostwriter, speechwriter and three-time finalist in the New Yorker Cartoon Caption Contest.
Gideon has worked in new media marketing and business development since 1996 for companies such as Jupiter Communications, BMI, MTV, and Russell Simmons’ Internet ventures. He’s worked as a copywriter, blogger and social media strategist for large brands such as Hunt's and GM, as well as for many small businesses. He performs standup comedy, and is an avid tweeter and blogger.