This may sound silly, but…
What if you took
having fun
a little more seriously?
You’ve put a lot of yourself into what you do. There should be some joy in sharing it. A chance to make someone laugh, try the odd idea, or let a little more of your personality show.

HELLO. WE’RE THE LEVITY DEPT.
What are you
up to?
Maybe you’re putting yourself out there. Growing a business. Offering a service, launching a product, or wondering what to do with an idea that won’t leave you alone.
We’re creative people who can help you find your voice, make something interesting and keep the good ideas coming. That might mean writing, social content, an ad, a campaign—or something we haven’t thought of yet.
We have a soft spot for humor, pop culture and things that are a little unusual. Mostly, we like working with people who are willing to try.
We’ve done
a few different things.
Our team has done everything from crowdfunding products to performing stand-up to writing books. We’ve promoted film and TV projects and run celebrity (and CEO) social media accounts. We’ve sold T-shirts and pet tech and closed million-dollar deals. We’ve walked 500 miles for clients and then walked 500 more*. No job is too big or too ridiculous for us to consider.
Helping films find their people
We like helping independent filmmakers get the word out and connect their work with an audience. That’s included promoting Kevin Alexander’s award-winning mockumentary Hunter&Game and crowdfunding the campaign to bring the documentary Rap Dixon: Beyond Baseball to the screen — and festival circuit.
Finding the funny in serious business
MetLife Digital Accelerator, powered by Techstars, supports startups developing new ideas in insurance and financial services. Our work brought a little humor to that world. After all, even Humpty Dumpty’s story raises a few questions about coverage.
Getting people involved
A Peace Day campaign that invited people around the world to add their voices to a shared cause — and grew year-over-year reach of the #PeaceDay hashtag more than 100-fold.
Giving products a moment
A little social creativity for Home Alone bobbleheads. Sometimes the product is already funny. Our job is to help people discover it.
Making things to watch
Exploring the things you learn on Wikipedia with Arthur Albert, and going kite-flying with Arthur and MasterChef Junior winner Alexander Weiss.
Experienced enough
to enjoy ourselves.
Richard Hine and Gideon Klein co-founded The Levity Dept. We bring together creative collaborators to suit the work, with experience, curiosity and useful tools—including AI when it helps. We like to think the process can be as enjoyable as the result.
Richard Hine
Co-founder, The Levity Dept.
Richard’s route here has included Ogilvy, Time and The Wall Street Journal, writing books and winning The New Yorker’s Cartoon Caption Contest twice.
A novelist and executive ghostwriter, he brings a writer’s ear and a fondness for unexpected ideas to the work.
A little more about Richard ↗
Gideon Klein
Co-founder, The Levity Dept.
Gideon is a musician, comedian, writer and serial entrepreneur whose route has included MTV, BMI, plays, screenplays and more than a decade of stand-up. His comedy writing also made him a winner and multiple-time finalist of Hashtag Wars on Comedy Central’s @midnight.
He brought his music and comedy together in Finger-Picking Comedy Blues and Blues in the News. He also co-founded Bonmo and has served as a spokesman for AI media technology company axle.ai. The common thread: unexpected ways to get people’s attention—and make them laugh.